Hannah
Kalma
PRODUCT DESIGNER
AI DESIGN ENGINEER
Crafting intuitive digital experiences that bridge the gap between user needs and business goals. Specialising in product design, user-centred interfaces, and AI-powered workflow.
ABOUT ME
Designing with empathy and purpose
I turn complex data into seamless user experiences. With a foundation in graphic design and a mastery of AI-driven prototyping, I've built a workflow that prioritizes speed without sacrificing quality. I use LLMs to accelerate the "boring" parts of design, freeing me up to focus on the technical precision and creative strategy that make a product truly stand out.
ABOUT ME
Designing with empathy and purpose
I turn complex data into seamless user experiences. With a foundation in graphic design and a mastery of AI-driven prototyping, I've built a workflow that prioritizes speed without sacrificing quality. I use LLMs to accelerate the "boring" parts of design, freeing me up to focus on the technical precision and creative strategy that make a product truly stand out.
Product Strategy
Aligning user needs with business goals through research and discovery.
Complex Data Design
Turning dense B2B datasets into clear, actionable dashboards.
AI Augmented Workflow
Leveraging LLMs and modern tools to accelerate the design-to-code cycle.
Visual Craft
Applying graphic design principles to create polished, high-fidelity interfaces.
Design Systems
Building scalable, accessible component libraries for long-term growth.
Interactive Prototyping
Creating high-stakes, functional models to validate ideas early.
SELECTED WORK
Featured Case Studies
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Design SystemDesign SystemUIUser InterfacePassionPassion Project
Aura
A passion project born from the 'Productivity Paradox', exploring a high-fidelity 'Precision Lab' aesthetic to design a B2B2C wellness and productivity suite that protects deep work and treats Focus as a Performance Metric.
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FinTechFinTechB2BB2B DashboardDataVisData Visualisation
Commission Dashboard
This case study highlights the transformation of a static placeholder into a high-utility, data-driven command center. By focusing on the Commission Dashboard, we addressed the most complex and mission-critical area of Trail's commission management suite.
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FinTechFinTechSaaSSaaSIAInformation Architecture
KiwiSaver Recommendation Engine
Evolving a "bare-bones" KiwiSaver CRM into a sophisticated advice-generation powerhouse, creating new sales opportunities by providing an all-in-one solution for financial advisers.
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